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Increased visibility in Germany
In cooperation with Dertour and Travelzoo, the MTPA intensified its marketing efforts through a special flyer and an online campaign.
The special Mauritius flyer was enclosed as a supplement in each Dertour Indian Ocean winter catalogue for 2010/11. The catalogue has a circulation of 220.000 copies and will be distributed to all travel agencies of Dertour therefore reaching consumers. The flyer contains 8 pages of information about Mauritius in general pertaining to nature, culture, cuisine, sport activities and other activities.
The online campaign is conducted with Travelzoo to boost sales for the low season. The Mauritius destination page was sent out along with a newsletter to over 700.000 subscribers. The destination page will be online for one month with a link to the MTPA official website, www.tourism-mauritius.mu .
Dertour belongs to the REWE group’s travel and tourism division which is number 2 in the German travel industry. Dertour is a specialist for tailored holidays around the world and one of most important tour operators for Mauritius in Germany.
Travelzoo is the world's largest and most trusted publisher of travel deals. The campaign contains an exclusive destination page on www.travelzoo.de. The website has over 1, 3 million visitors per month in Germany and is number 2 amongst the top ten travel websites.
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